The social psychology of crowds - ideas, identity and impact
Monday 30 October 2017, 6.15pm
Westminster Theatre, Chancellor's Building
This lecture will focus on the nature of crowds to illustrate their importance for social theory and policy. The lecture will outline a conceptual approach for understanding the psychology that drives collective action in crowd events and highlight how Clifford’s research has helped transform understanding of ‘riots’ and football ‘hooliganism’. But beyond theory, Clifford will also address how these research contributions have been made possible through using ethnography, participant action research and knowledge co-production as primary organising concepts. In so doing, he will explore how crowd research is reclaiming a relevance for social psychology through asking powerful and sometime difficult questions, opening inter-disciplinary dialogue and cementing pathways to social and political impact.